CMSA Creates “Electric” New Unipress Campaign
PALM HARBOR, Fla. June, 2009 – The Unipress Corporation was looking for an ad campaign that would electrify their bottom line profits. And CMSA did just that! CMSA created a new campaign entitled “Power Up Your Profits” which features an electric blue burst of color as the dominant graphic. This graphic acts as an anchor to the advertisement which highlights the company’s three newest pieces of equipment.
The components of this colorful new campaign created by CMSA consists of a full page ad, collateral materials and trade show graphics. The ad campaign will be placed internationally in trade publications around the world including those in Korea, China and London. Leadership of the Unipress Corporation was thrilled with the outcome of this dynamic campaign and believe that it will set them apart in the intensely competitive world
market.
The Unipress Corporation is a leading manufacturer of specialized laundry and dry cleaning equipment. The company is headquartered in Tampa, Florida. See the new Unipress Campaign in our on-line portfolio!
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CMSA Re-Brands Curlew Hills Memory Gardens
January, 2009 – There are some things that will never change at Curlew Hills Memory Gardens of Palm Harbor. Caring service. An unyielding commitment to the community. Service that is second to none. But, recently there’s been quite a big change for the wellknown, 30-year-old company – it’s logo. While it may seem unusual to visually re-brand a company which has such a longstanding, well-known history, Jeffrey Story, President of CMSA and 30-year marketing veteran, says it’s not quite as unusual as one may think.
“Many times, as in the case of Curlew Hills Memory Gardens, a company has a rich and well-respected reputation, but no permanent logo. This is very exciting time in their company history and just further solidifies them as pillars in the community,” comments Story. Using soft hues of blue, the main graphic focus in the new logo for Curlew Hills Memory Gardens is the Curlew Bird. This large brown shore bird features a long curved bill which is nearly one-third the length of its body and is best adapted for capturing shrimp and crabs. The Curlew Bird, which was always a part of the visual brand of the Curlew Hills Memory Gardens, also is a great representation of the name, heritage and location of company.
Established in 1979, Curlew Hills Memory Gardens is an independent, family-owned funeral home & cemetery. With a 6,500+ square foot funeral home and a pristine 30-acre cemetery, the company provides comprehensive funeral, cremation and burial services to families of Pinellas, Pasco and Western Hillsborough counties. |
